Augmented Reality t-shirts opened the night with chests unearthing big scary creatures demonstrating the entertaining and playful quality of augmented reality that enables engagement times, sense of discovery and shareworthiness. Opening the serious discussion of the night was the overview of the AR eco-system and what platforms are working well with download numbers and what one’s are peoples favourite.
The nights most controversial marketing and branding discussion centered on the IKEA AR catalogue winning the main prize. There is no doubting the expanse of the IKEA catalogue granting the AR community a level of legitimacy however we find now that the augmented reality function has been stripped from the catalogue. Many people have argued as they did at this meetup, IKEA didn’t make best use of the technology in the first place… it is one thing to have a 3D model appear from an image and another to enable that model in scale and in situ http://www.augmentedplanet.com/2012/10/readers-choice-awards-2012-results/
There was a collective hat tip to Oakley for their head mounted display ski goggles however two commonly perceived truth stretches. 1. Calling it augmented reality 2. Buddy finder… with the device shown currently we do not see how this function is possible so it should be shown in fairness not to be a current feature. Jump analytics is cool. http://www.qrcodepress.com/augmented-reality-ski-goggles/8513623/
‘Mark Turner brought up with the audience the work of MIT Lab and questioned what effect this might have on the development and considerations of augmented reality eyewear http://gamelab.mit.edu/games/a-slower-speed-of-light/
The review of the Oculus Rift sparked conversation around how the specific use cases will inspire virtual reality gaming however for augmented reality experiences the evidence is yet to come. No doubt the impressive field of view will satisfy many punters: http://www.g4tv.com/thefeed/blog/post/728424/oculus-rift-virtual-reality-headset-preview-seeing-is-believing/
“What hope have we got when we are also up against apps” claims Tech Radar. http://www.techradar.com/news/computing/apple/apple-iglass-the-augmented-reality-glasses-to-kill-casual-conversation-1108905 Citing Apple’s patent for peripheral treatment for head-mounted displays “projecting a source image in a head-mounted display apparatus for a user” to deliver “an enhanced viewing experience” for her or him, Tech Radar is concerned we are already “divorced enough from reality”. This highlights the education that will be required and the genuine challenges that may exist in proving AR eyewear improves our link to the real world and enhances our lives.
One feels Tech Radar may have been addicted to the Warner Bros series H+ which gives one of the greatest interface examples in Hollywood however does a great job of sensationalizing the dangers of adopting high end technology http://www.youtube.com/watch?v=ZedLgAF9aEg – you be the judge.
This dramatic eye to the future is balanced with news of today from Nuremberg where industry is using monocular displays (and it seems bullet proof vests) to pack and deliver more efficiently. The technology is so practically worthwhile there is a positive quote from the CFO, Our thoughts from Explore Engage is that this experience is brilliant for the bottom line and the employee however the kit size is not necessary. http://www.canadianmanufacturing.com/distribution-and-transportation/news/knapp-views-reality-in-an-augmented-fashion-83414
Positioning is no doubt an integral component to AR growth. This piece from the OGC was discussed and the merits of standards and what direction it takes companies was considered http://www.opengeospatial.org/pressroom/pressreleases/1721
Taking a look at the local scene in Sydney, Perth, Brisbane, Melbourne and elsewhere in Australia, all guests were invited to the final GeoRabble for 2012 http://georabble.org/
The next Sydney Augmented Reality meetup will be held Thursday 13th December at 14 Meagher St Chippendale