Our Pozible campaign has wound up and we had plenty of interest and some interesting feedback. Firstly we found the Pozible community is not yet into or meant for the tech/gadget world and is freshly international, so we introduced some newcomers.
From here though we found our PR extending from national media in Australia via Asher Moses in the SMH to a revealing story on BBC. The revelation of Microsofts patent submission points to a system that we worked on in Qatar and locally in Australia in 2010 and further demonstrated in Barcelona at the Mobile World Congress in early 2011.
Dozens of great partners and a few curious door knockers later, we have been given a healthy round of validation. One other announcement in this time frame was a partnership deal with Crowd Optic. who are featuring at the moment in the Ticketek app for the Australia Open tennis in Melbourne. Behind the scenes we increased our web traffic 250% QoQ, 10,500 unique viewers.
We have little doubt that there is plenty of interest and commitment in augmented reality eyewear and adoption will be led by niche groups. Thanks to all who took a look and got in contact with us throught he campaign. There is definitely more to come soon in 2013 so if you are a consumer, experiential agency or have an enterprise or partnership interest in Explore Engage Augmented Reality glasses, write to us!