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by Alina Timofeeva

1. Generate Sales Leads by creating interactive features and linking to current sales processes or building a custom process. Consumers can engage with any advertising strategy, such as posters, magazines, newspapers, television via their smart phones and tablets. Brands can incorporate a call-to-action with an interactive feature in their advertising seamlessly directing consumers to a website, a special offer or purposeful action.
2. Longer engagement times. Research shows parents tend to spend an average of 12 seconds actively engaging with the print advertising. However, those parents who use the augmented reality experience spend an average of 1 minute and 23 Seconds.
3. Brand equity. AR apps and installations are a unique way to promote your brand, increase recognition and recall among the target audience. AR provides personalised experience, which leads to the establishment of strong emotional and intellectual connection with the brand, and facilitation of relationship and excitement.
4. Consumer value perception. Research has shown that the more immersive the engagement, the more likely the customer is to buy, in some cases they are prepared to do so at a 30% higher price point.
5. Call to action leading to fulfillment. AR allows customers to make purchasing decisions in an interactive and fun way, while they are on the go. “Add to cart” and “purchase now” buttons in AR apps and ads make shopping decisions more instant and rewarding.
6. Enhance Print Media Advertising. Easily enhance commercial advertising in magazines and newspapers, by giving additional interactive features to advertising and increasing customer satisfaction and engagement levels.
7. Bring 2D to life. Brochures and packaging are perfect for interactivity allowing users to receive AR experiences anywhere. Consumers can view an AR version of the product, watch videos, receive offers and discounts leading to an action eg. fulfilment.
8. Interactive installations (interactive kiosk and magic mirror) are an unforgettable way for customers to connect with content. Users can present flyers to the kiosk, watch themselves interact with AR products, as well as bring the flyer home and show their friends and family on their PC, smartphone, or tablet. Magic Mirrors allow customers to “try on” various products, while advertising the product and facilitating interaction.
9. Product launch. With AR technology you can interact with 3D models in scalable sizes, change colors and even configurations. Models can be put in situ with context and environment solving real life logistical impossibilities with ease.
10. Geo-location GPS. Services businesses especially benefit from augmented GPS apps. You can already review these services with the benefits of social media integration and have possibilities to be a 24 hour virtual help for hotels, restuarants, shops and even lawyers.
11. AR Tools in Social Media Campaigns. Social media campaigns have already proven to be an effective advertising tool with enormous reach. AR enhances this advertising channel providing great material to interact with and potentially go viral through social networks.
12. Bringing the Vision of your brand to life. Invent new consumer experiences with your brand by visualizing it and letting your creative message flow. Gift consumers unforgettable engagements with your brand – imagine your brand facilitating meeting with digital celebrities, brand mascots or fairy tale heroes.
13. Storytelling Technique is one of the most relied upon sales techniques in the world. Since AR is a catalyst, enabling storytelling, AR can effectively sell various products to customers, while providing unforgettable and unique experiences.
14. The psychology of touch, feel and sight. Evidence shows that by simply touching a product for a few seconds an attachment is created that often leads to buying, or even paying more for the item. It is not necessary anymore to bring the real-life product to consumers, they can easily and at any convenient time interact with the AR version of the product.
15. Demand generation. When AR content is used in conjunction with sales and marketing content, it is very likely to ensure that the potential customer reaches the conclusion that this particular service or a product is the right solutions and is worth purchasing.