Breaking the boundaries between virtual and real shopping is important for consumer confidence online. Developments utilising augmented reality will further accelerate this trend.
Allowing customers to try on jewellery to see if it suits their body and style is a big step away from catalogue-shopping, and closer to a real shopping experience, “If more retailers realised the potential benefits of integrating conventinal and online shopping, we would not only have happier customers but a more capable infrastructure for all retailers to utilise the online channel.”
Try it yourself!
exploreengage.com created the app.